V73

Brand story

V°73 is a women’s bags, accessories and footwear brand founded in 2011, the brainchild of fashion designer Elisabetta Armellin. Part of the Miriade Group since 2019, it has experienced exponential growth and is now present in around 400 stores in Europe, the Middle East, Russia and the Far East, as well as a flagship boutique in the heart of Venice. A designer and painter, born in 1973, after studying at the Accademia di Belle Arti in Venice, a master’s degree in shoe design in Milan and twelve years of experience in the style departments of important Italian fashion brands, Elisabetta Armellin founded V°73, taking her inspiration from her adoptive city: V stands for Venice, where the idea took shape, and 73 is her year of birth. Today, the designer acts as the brand’s Creative Director. V°73 combines the values of traditional craftsmanship with cutting-edge production technologies, promoting a continual focus on responsible fashion, through the research and development of new materials that respect nature.